eXPLORE OUR rETAILERS.

Visit the heart of the plaza for a cup of coffee using delicious blends only found here as you take in amazing local art. Stop in for a treat while shopping, bring your friends to catch up, or hang out during town events!

Peony and Rose is a women’s boutique catering to all ages and sizes. Discover a curated collection of unique accessories and chic clothing designed to help you express your individual style.

NEW to Waterfield Plaza! Birch & Bell Boutique has been a cherished destination for women seeking the perfect blend of confidence and comfort in their wardrobe.

NEW to Waterfield Plaza, Ellen’s Bridal is the perfect place for your bridal gown needs with expert stylists who can help you find the dress of your dreams.

Lavender Valley Farms Roanoke curates all-natural lavender wellness, cleaning, and culinary products for all your self-care needs.

Lather Up is an all-natural Bath & Body Shoppe offering soaps, lip balms, lotions, body products, gifts, and home decor.

Stop into Waterfield Plaza’s newest boutique, Pretty in Pink, to be met with jars and jars of all your favorite candy. Pick up a bag and fill it yourself – this shop has it all.

Elite You Aesthetics & Wellness specializes in medical aesthetics procedures, medical weight-loss with compounded injectables, and StemWave for pain management.

At Peekaboo Lane, we offer a wide variety of irresistible baby items. We also provide that special touch with personalized embroidery.

Operating with the simple belief that friendly service and quality workmanship matters. Offering quality embroidery at a competitive price.

Providing Roanoke and the surrounding communities with remarkable service by protecting what matters most with great rates for life, home, car insurance & more.

Discover the spirit of freedom this October at the grand opening of Liberty Bookstore and Monte Cristo Humidor. Inspired by Winston Churchill’s library, Liberty Bookstore will offer hundreds of patriotic vintage and second-hand books, while the Monte Cristo Humidor, connected to the bookstore, provides a perfect spot to enjoy a cigar on the Frontier porch after a long day.

Waterfield is thrilled to introduce Frontier Park & Porch, a scenic area for relaxation and community events, set to open this fall. Whether you want to soak up the sun, sit by a fire, gather for events, or enjoy a cigar on the rustic wrap-around porch, this new park will offer the perfect spot to unwind.